Season campaign of Saturn “rocks”: Rock legend Alice Cooper meets rock star Bill Kaulitz
Under the new campaign slogan “Now’s really rocks!”
Ingolstadt (ots) – According to the new campaign slogan “Now’s really rocks!” Saturn takes time for Christmas advertising campaign at the start, the “rocks” in the truest sense of the word. For now gets the rock legend Alice Cooper-Young support of the Rock Star Bill Kaulitz! Tokio Hotel frontman visited Alice Cooper in his space bar. At the great meeting of musical generations Kaulitz Cooper and deliver a remarkably large amount of self-irony more entertaining than TV and radio spots, in which it guarantees a rock star cliché untouched.
By the end of the year promoting the singers in the large-scale campaign in addition to the TV and radio commercials to print ads, billboards, online and at the point of sale for Saturn.
Exactly one year ago, the electronics chain Saturn Alice Cooper presented the first time as a new face. As a bartender in his space-bar, he lived with his alien regular guests in the form of three kinds of sympathetic aliens funny stories.
With the Rock Star Bill Kaulitz, lead singer of Germany’s internationally most successful rock band, the veteran of the Rock is now a colleague of the younger generation to the side. The commercials play mercilessly with stereotypes about the two artists, with the two superstars show a real dose of self-irony, which definitely deserves recognition. In the end, each of these exciting episodes then, appropriately, “It’s all a question of technology!” solved. And that Saturn can also be Christmas again promise all “dead drunk cheap” prices.
The 21-year-old Bill Kaulitz was acquainted with his band Tokio Hotel in 2005 and since then has celebrated impressive international success. The group won an incredible 58 times platinum, 88 gold medals and is now a total of 89 national and international awards prize awarded more than a record. Among other things, Tokio Hotel won third year of the MTV European Music Awards (including Best Band and Best Headliner). Eleven times the coveted comets, Bambi, and echoes on top even the otherwise almost unattainable U.S. MTV Video Music Award for Best New Artist U.S.. At the MTV Latin Awards in South America, Tokio Hotel then take even four awards in one home with you.
Bill’s counterpart in the Saturn campaign is the American rock musician Alice Cooper, who already has been running successfully in late 2009 for Saturn. The 62-year-old was in the early seventies with the song “School’s Out” internationally known. His other big hits include, inter alia, the song “Poison” from the year 1989.
For the development and implementation of the campaign season again, the agency Scholz & Friends is responsible in Berlin. The production was Markenfilm Hamburg.
Printable images can be found in the press section at www.media-saturn.com.
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